![]() Previously, everything was the other way around: “I” sloped to the left and expanded at the base. For example, the “I” in the form of an asymmetrical quadrilateral is tilted to the right and tapers from top to bottom. ![]() The rest of the letters have also changed. The “M” has also become more proportional to resemble the iconic symbol of the franchise – the famous red “M” on Mario’s hat. Now “U” and both “R” are yellow, “M” and “P” are red, “I” and “S” are blue, “O,” “E,” and “A” are green. In terms of structure, it completely repeats the previous one, but the designers changed the colors in places and corrected the shape of the letters. The R in SUPER fell back, and the E seemed flattened.Īlong with the release of the Super Mario 3D Land video game in 2011, a new logo for the series debuted. “A” has been slanted and partially obscured by the diagonal stroke “M.” The left and right sides of the “U” did not match in height. In general, the words did not look written but drawn because the proportions were not respected. The angular font made the “O” look like an octagonal nut. The developers redesigned the logo by making the letters bold and giving them a clear geometric shape. Each of them was outlined in black and cast a thin gray shadow. They alternated in such a way that “I” and “S” were red, “M,” “E” and “U” – light blue, “O,” “A” and “R” (the last in “SUPER”) – green, and “P” and another “R” (the third in “MARIO”) – yellow. The designers used four bright colors to style the text. The video game series title was split into two lines, with the first word being slightly less than the second. And that, in turn, was created following the example of the Super Mario World title (1990), where each letter was painted in a different color. The first official version of the logo had much in common with the lettering on the cover of Super Mario 64. Then the authors slightly changed the shape and colors of the letters, coinciding with the redesign for the release of Super Mario 3D Land. Based on its headline, a colorful franchise symbol was developed. Branding only became more consistent with the release of Super Mario 64 in 1996. The names of the games were written in different fonts. The series of platformers did not have a universal logo for a long time, although it appeared back in 1985. The creators had to use imagination to figure out how to resize it without affecting the design of the levels. But tests have shown that Mario is too tall. In the beta versions of the game, it was not there, so the character could not shrink and enlarge. The word Super was added when the developers decided to introduce Super Mushroom into the fictional world. ![]() The title of the series is inspired by the arcade game Mario Bros., which debuted in 1983. In some ways, this is even good because individual identity helps to distinguish one game from another. There are about ten Mario-themed video games released each year, and most of them do not follow general branding guidelines. Then the 2D platformer had many sequels, which formed whole subseries with different logos. Nintendo created it for its famous NES console. The history of the series began in 1985 when the first Super Mario Bros.
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